When a B2B expert talks to the press, their #1 fear is failing to answer the questions and not landing their story
They need 3 things:
- A robust point of view
- A proven way to master the questions
- Powerful stories to boost the company’s reputation
Give your stakeholders peace of mind
When a B2B expert talks to the press, their #1 fear is failing to answer the questions and not landing their story
They need 3 things:
- A robust point of view
- A proven way to master the questions
- Powerful stories to boost the company’s reputation
Give your stakeholders peace of mind
How to excel as a spokesperson begins here
I wish I knew thirty years ago what you'll discover here.
Media training is not about sucking up to a reporter.
Learning how to talk in the media is all about YOU!
Watch my video then head to the Media Speaking Gateway for three FREE training videos
How to excel as a spokesperson begins here
I wish I knew thirty years ago what you'll discover here.
Media training is not about sucking up to a reporter.
Learning how to talk in the media is all about YOU!
Watch my video then head to the Media Speaking Gateway for three FREE training videos
"Using the press effectively requires shifting your thinking, adapting how you talk, and changing your words."
After a long stint at the BBC, I began training courses in 1998 but I didn’t know those three points above.
Today I help B2B executives become the envy of their competitors when they land robust messages that secure favourable media coverage better than ever before!
How will you transform?
"The results Alford achieved exceeded our expectations. The training was highly structured, and the teaching method was fresh, concise, and enjoyable.
The outcome was the positive change in attitude and mindset from our client, who now understands why having a human face communicating their stories with strength and confidence is a fantastic way to protect their business."
Emma Finn
PR Account Director
"I only trust one media consultant to coach my clients – Alford Grant.
I’ve worked with Alford for twenty years. And I chose him for three reasons.
His training always gets results.
He turns executives into confident and authoritative spokespeople.
My clients say Alford changes their attitude towards the media. They leave knowing why speaking to the press is beneficial for their company."
Hilary Berg
Award-winning Independent PR Expert
“I didn’t think that I needed media training. I went from stuttering and evading questions, to feeling transformed and confident in your insightful and thought-provoking wisdom.
Thank you.”
Dan McMullan
Head of Communications, TFGM
"I’ve been working with Alford for more than fifteen years.
I do so because his coaching gets rapid results.
My CEOs and senior managers leave with a clear, specific plan of
how to land messages that are media-friendly."
Gary
Head of Communications
Personal Finance
“For over a decade, Alford has consistently provided excellent media and communication skills training to South Yorkshire Police.
The feedback from the media day is always exceptional.
Alford's knowledge of the media industry and broader public relations expertise make the training sessions authoritative and interactive.
Alford reassured our officers to face questions from journalists and the awareness of how to take control of and professionally manage the situation. He understands our needs and delivers on them every time."
Marie Allen & Karen Cocker
Crime Trainers
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